How to Launch a Lead Campaign on TikTok Ads

Step 2 - Developing Your Lead Campaign Design

Once your TikTok Ads account is set up, you can now create your lead campaign.

1. Access Campaigns: Click "Campaigns" off of the page of the TikTok Ads Manager.
2. Start a New Campaign: Click "Create" to launch a fresh campaign. Choose "Lead Generation" as your campaign objective.
3. Name Your Campaign: Give your campaign a unique name that aligns with its goal.

Step 3 - Setting Up Your Campaign

1. Define Your Campaign Settings: Establish your campaign budget. You can choose a daily or total budget for the campaign. Set your start and end dates to control the campaign duration.
2. Select Your Target Audience: Use TikTok's comprehensive targeting options to define your audience based on demographics, behaviors, and interests. This ensures your ads reach the most relevant audience.
3. Choose Your Ad Placements: Decide where you want your ads to appear. You can opt for automatic placements or manually select specific placements based on your strategy.

Step 4 - Creating Your Lead Form

1. Create Your Ad Group: Name your ad group and choose the TikTok account you want to associate with your lead ad.
2. Create a New Lead Form: Click "Create New Form." Choose "More Volume" or "Higher Intent" based on your campaign objectives.
3. Customize Your Form: Add custom text to the following:
   • Introduction: Add a compelling introduction with a headline and image.
   • Questions: Include essential contact information such as name and email, and consider adding custom questions relevant to your business.
   • Privacy Policy: Link to your privacy policy to comply with TikTok's guidelines.
   • Thank You Note: Customize the thank you note that users will see after submitting the form. Include a call-to-action button directing users to your website or another resource.

Step 5 - Creating Your Ad

1. Design Your Ad: Choose from various ad formats, such as single image, single video, carousel, or collection. Use engaging visuals and clear, concise text to effectively convey your offer.
2. Preview Your Ad: Ensure your ad looks great on all selected placements. Adjust any elements of your copy or visuals as needed.

Step 6 - Directing Leads to Your Website

A great strategy is to direct leads to your website, where they can register through a lead generation campaign run within TikTok Ads Manager. This approach combines TikTok's powerful targeting capabilities with the comprehensive lead collection functionality of your website.

1. Create a Landing Page: Design a dedicated landing page on your website to capture leads. Ensure it has a clear call-to-action (CTA), a user-friendly design, and a simple registration form optimized for conversions.some text
   • Important Elements: Include a strong headline, concise and persuasive text, and social proof such as testimonials or reviews.
2. Link Your Ad to the Landing Page: During the ad creation process, select "Website" as the destination. Enter the URL of your landing page where you want to direct users.
3. Verify the Landing Page URL: Ensure the landing page URL is correctly configured to avoid any broken links or redirects.